The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.

AVP media and marketing group provides relevant data to help solve marketing challenges that a business will most likely face–an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research.

Market Research

Digital Marketing

Our Agency aim to highlight our clients digitally as well. Where we focus would be to provide support to Entrepreneurs so that they can run their show smoothly with cost and time Effective solutions and support.

  • Basic Tools of Digital Marketing are
  • Search Engine Optimization. / S.E.O
  • Search Engine Marketing / S.E.M / PPC / Ad words
  • Social Media Optimization / S.M.O
  • Social Media Marketing. / S.M.M

Brand Reputation Management is refered as the one of the most important aspect in branding. At AVP media group we focus on highlighting the brand internationally. Despite its current popularity, brand reputation management (BRM) is not a new concept. Most credible organizations have always taken their reputation seriously. It used to be called PR and word-of-mouth marketing.

However, the arena has changed fundamentally since then. User-generated feedback via social sites and review networks is now commonplace, and such instant feedback means new challenges and opportunities for every business.

Today, Brand Reputation Management is about actively managing the references, conversations, and feedback on your business. Typically, those occur online, but being mindful of what happens in the offline environment is equally important. An in-store complaint that is not dealt with properly will invariably make its way through the virtual grapevine; therefore, it shouldn’t be ignored.

Brand Reputation Management

Public Relation Activity

Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. Our specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilisation of the world wide web.

AVP Media & Marketing group is a venture of Plugin Pr and Intelligence. We understand the brand value of our clients and helps them to grow internationally with all public relation activities

PR Activities

Promotion

Using techniques such as events, promos, ads and stunts to create and stimulate interest in a person, product, organization or cause

Corporate Philanthropy

Recognition of corporate obligations and responsibilities to communities by making monetary and other contributions to charitable organizations

Corporate Sponsorship

Providing support to an event or a cause by devoting corporate resources in exchange for an opportunity to enhance good will, product image and sales

Development

Fundraising activities and membership drives designed to influence an organization’s relationships with various publics

External Communications

Controlled and uncontrolled messages disseminated in the mass media as well as other communications media, including pamphlets, brochures, speeches, etc

Internal Communications

Planned messages disseminated to employees through a variety of communications channels, including newsletters, bulletin boards, payroll stuffers, posters, etc

Lobbying

Direct attempts to influence legislative and regulatory decisions in government. In Canada, there are two tiers of lobbyists. According to the Lobbyists Registration Act, Tier I is for an individual (government relations consultant, lawyer, accountant, etc.) who, for pay, provides certain types of lobbying services on behalf of a client. Tier II includes employees whose jobs involve a significant amount of lobbying for their employers.

Advertising

Preparation, purchase and placement of purposefully planned and executed messages in selected media to further the interest of an organization or person. Persuasive material that is presented to the public as the acknowledged appeal of an identified party who has paid to have it appear.